Hotel Image A/B HiPPO Fail • Travel Search Semantic Revolution • Ancillary Air Fees Hurt Passengers • WestJet Compassion
Contents Hotel Image A/B HiPPO Fail • Effects of When Guests Pay • Travel Search Semantic Revolution • More Google-Frommer’s Analyses • Ancillary Air Fees Hurt Passengers • Kudos for WestJet Compassion • Lake Tahoe Hotel Images: A/B Testing Exposes Another HiPPO Fail Great write-up in Tnooz about optimizing Hotel image clickthrough. My A/B testing…