Our “Find Yours” Travel Experience

I think Expedia’s “Find Yours” promotional campaign is brilliant. Instead of limiting itself to the stereotypical travel promotion themes of beautiful/relaxing travel destinations/experiences it goes deeper into the purposes, emotions and meaning behind travel. It’s been a while since I’ve written a travel news and commentary compilation post (I’ll post the next one shortly). Besides…

Last Minute Gifts for True Geeks

Sometimes a blogger’s hand is forced and he has to put out a certain post. I had been thinking out loud for the past couple of weeks that I ought to post a True Geek’s gift guide as a response to all the tech gift guides that hit the web this time of year. The…

MS Surface Pricing • Passwords are Weak Security • Anarchist Hacker • Video Release Dates • 60 Tech Briefs • more…

Full Contents MS Surface Pricing • Passwords are Weak Security • Anarchist Hacker • Not Mobile First • Video Release Dates • Google App$ • S.E.C is Old-school • 60 Tech Briefs • Just 3 More Microsoft Surface Pro Positioning Drives Pricing I was asked to comment on Microsoft’s pricing of the Surface Pro over at Quibb.com. My comment…

Watch This and Try not To Cry

I used to teach university advertising classes and I spent a lot of time analyzing ad campaigns. I’ve been impressed with Expedia’s “Find Yours” campaign from the start. After seeing the latest “Find Yours” video, I’m genuinely touched and very proud to work at Expedia. Through January 31st 2013, Expedia is matching donations to St.…

Travel Suppliers Make Most Online Sales • Petition for Airfare Transparency • Onity Lock Thefts • 60 Travel Briefs • Travel Aspirations

Suppliers make the Majority of Online Travel Sales and the Gap is Widening For all the complaining that hotels and airlines do about pricing pressure from online travel agencies, you would think that OTAs had all the power in the market. The numbers suggest a different story. Industry analyst firm PhoCusWrite predicts that supplier websites…