Special Feature: Women in Science, Technology, Engineering and Math Why are there Still So Few Women in Science? The article presents evidence that often-subconscious stereotypes and biases are limiting the number of women choosing to pursue STEM careers. A key factor holding women back appears to be the lack of encouragement from people in mentoring roles, such…
Online Travel Industry NYC Tourism Organization Partners with Booking.com for Direct Hotel Bookings – Skift Booking.com gets a nice win here. Priceline Group Gaining Ground in Asia Pacific | PhoCusWright “According to a new PhoCusWright Asia Pacific and Global Edition report, [Priceline’s] Agoda brand is the most popular online travel agency (OTA) in five of…
A group of online experimenters at Microsoft has just written a new paper that has the potential to increase the value that A/B and multivariate tests can bring to online businesses. They have documented methods to combine pre-experiment data with experiment data to yield increased sensitivity for testing the performance of new designs and features. They…
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