I used to teach university advertising classes and I spent a lot of time analyzing ad campaigns. I’ve been impressed with Expedia’s “Find Yours” campaign from the start. After seeing the latest “Find Yours” video, I’m genuinely touched and very proud to work at Expedia. Through January 31st 2013, Expedia is matching donations to St.…
While preparing a recent blog post, I was researching Google travel search results. I was appalled to find that a user searching for hotels in a popular market like New York City could easily miss seeing any organic search results. Organic search results are the ones deemed most relevant to your query by Google’s search…
Suppliers make the Majority of Online Travel Sales and the Gap is Widening For all the complaining that hotels and airlines do about pricing pressure from online travel agencies, you would think that OTAs had all the power in the market. The numbers suggest a different story. Industry analyst firm PhoCusWrite predicts that supplier websites…
New Delta Safety Videos Break Through Frequent Flyers’ Filters I used to teach university marketing communications classes. In one of the early lectures we would discuss a human communications model. The model includes perceptual filters that we humans use to tune out most of the routine data coming in through our sense organs. These filters…
Pauline Frommer, daughter of famous travel guide author Arthur and a well-known travel writer in her own right, recently published a provocative article that has been picked up by at least a few travel sites. Starting with comments made by Tony Tyler, CEO of the International Air Transport Association, she writes that hotels and airlines…
Contents Priceline to Acquire Kayak • Semantic Search • Expedia Destination Experiences • North Korean Super Hotel • Traverie • Allegiant Air • Travel Briefs • Travel Aspirations Priceline to Acquire Kayak for $1.8 Billion In an unexpected move that set the online travel industry buzzing, Kayak has agreed to be acquired by Priceline. This…
Contents TravelTech Patent Stupidity • More Google Antitrust • Booking.com Reselling Canceled Rooms • WantMeGetMe • THack Singapore • Travel Agents Selling Air Again • Ancillary Fees • Mobile Travel Transformation • Toblerone and Guest Satisfaction • 22 Travel Briefs • 3 Travel Aspirations TravelTech Patent Litigation Stupidity Plug the following string into Bing or…
World’s Tallest Hotel • Booking.com most Profitable • Airfare Transparency • ICANN is Broken • Room Key • Expedia Pay-at-Checkout Controversy • OTAs Must Pay Retail Taxes • HotelTonight Acqui-hires PrimaTable • More Hotel Lock Hacking • Travel Wikis • Remote Presence Avatar • Travel Briefs • Travel Aspirations World’s Tallest Hotel Scheduled to Open…
So you want to put up a new travel website. Maybe you’re a startup hoping to build the next Hipmunk or AirBNB. Maybe you write about travel-tech, like Tnooz or Skift. Maybe you’re creating the next great inspirational travel blog. Find out how to choose and register a great Travel domain name.
Contents Airbus Catapult • American Airlines’ Bad News • Marriott in Cusco • Travel Briefs • Travel InfoGraphics • What Kids Learn from Travel Airbus Envisions the Future: Airliners to be Launched by Fuel Saving Catapults Airbus has for some time now been rolling out a far-out, science fiction-like vision of aviation’s future. A recent…
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